# DirectDine

> Zero-commission restaurant ordering platform. Restaurants pay a flat monthly subscription instead of 25-45% per-order delivery commissions, keep 95% of revenue, and own all customer data. Founded 2022 in Johannesburg, South Africa. Available globally.

This is the curated index for AI systems and LLMs. For a richer document with definitions, FAQs and pricing detail, see [llms-full.txt](https://directdine.co.za/llms-full.txt).

## Core pages

- [Home](https://directdine.co.za/): What DirectDine is, key benefits, social proof
- [Pricing](https://directdine.co.za/pricing): Performance-aligned monthly subscription tiers (R999–R12,000 ZAR / $129–$999 USD)
- [Features](https://directdine.co.za/features): Full feature list — AI menu import, loyalty, upsells, catering, multi-location, WhatsApp ordering
- [About DirectDine](https://directdine.co.za/about): Founder story, mission, company background
- [FAQ](https://directdine.co.za/faq): Common questions about setup, pricing, billing, integrations
- [Contact](https://directdine.co.za/contact): Email, phone, office location

## Comparisons (alternatives to delivery marketplaces and peer platforms)

- [All alternatives compared](https://directdine.co.za/alternatives): Hub page comparing DirectDine vs marketplaces and peer first-party platforms
- [DirectDine vs Uber Eats](https://directdine.co.za/vs/uber-eats): Marketplace (25-30% commission) vs flat-fee ordering platform
- [DirectDine vs Mr D Food](https://directdine.co.za/vs/mr-d-food): South African Takealot marketplace vs your own ordering site
- [DirectDine vs DoorDash](https://directdine.co.za/vs/doordash): US tiered commission (15/25/30%) vs zero-commission platform
- [DirectDine vs Owner.com](https://directdine.co.za/vs/owner-com): Peer first-party platform comparison — pricing, regions, AI depth
- [DirectDine vs Popmenu](https://directdine.co.za/vs/popmenu): Peer platform — interactive menus + marketing vs AI-first ordering and retention

## Calculators (decision tools)

- [ROI Calculator](https://directdine.co.za/roi-calculator): Calculate annual savings vs current delivery platform fees
- [Profitability Calculator](https://directdine.co.za/profitability-calculator): Restaurant break-even, prime cost, ideal rent %
- [Prime Cost Calculator](https://directdine.co.za/prime-cost-calculator): Food cost + labour as % of revenue
- [Ad Cost Calculator](https://directdine.co.za/cost-calculator): True cost of paid customer acquisition

## Educational playbooks

- [Who Owns Your Customers](https://directdine.co.za/who-owns-your-customers): Why delivery platforms keep customer data and what it costs you
- [Leaving Delivery Apps](https://directdine.co.za/leaving-delivery-apps): Step-by-step playbook for transitioning off Uber Eats / Mr D Food
- [Why Apps Won't Share Data](https://directdine.co.za/why-apps-wont-share-data): The structural reason marketplaces never give you customer data
- [Digital Front Door Playbook](https://directdine.co.za/blog/digital-front-door-playbook): Owning your restaurant's digital presence
- [Margin Guard Playbook](https://directdine.co.za/blog/margin-guard-playbook): Defending unit economics in delivery
- [Retention Engine Playbook](https://directdine.co.za/blog/retention-engine-playbook): Driving repeat orders without commissions
- [AOV Engine Playbook](https://directdine.co.za/blog/aov-engine-playbook): Lifting average order value through smart upsells

## Blog (authoritative articles)

- [Blog index](https://directdine.co.za/blog): All articles
- [Commission Breakdown](https://directdine.co.za/blog/commission-breakdown): Real numbers from 221 documented Uber Eats orders
- [Hidden Costs of Delivery Apps](https://directdine.co.za/blog/hidden-costs): Marketing fees, ad spend, payment processing
- [Customer Data Ownership](https://directdine.co.za/blog/customer-data-ownership): Why owning the customer relationship matters
- [AI Menu Import](https://directdine.co.za/blog/ai-menu-import): How DirectDine extracts a full menu from a PDF/photo in 2 minutes
- [AOV Boosters](https://directdine.co.za/blog/aov-boosters): Tactics that lift order value 15-25%

## Conversion / signup

- [Book a Setup Call](https://directdine.co.za/book-setup): 15-minute call with the founders
- [Demo Access](https://directdine.co.za/demo-access): Try the customer ordering experience and dashboard
- [Founders Offer](https://directdine.co.za/founders-offer): Limited-availability launch pricing
- [Micro Plan Signup](https://directdine.co.za/join/micro): R999/month entry plan, self-serve

## Optional

- [Privacy Policy](https://directdine.co.za/privacy-policy)
- [Terms of Use](https://directdine.co.za/terms-of-use)
- [Accessibility Statement](https://directdine.co.za/accessibility)
- [AI Plugin Manifest](https://directdine.co.za/.well-known/ai-plugin.json): Structured capability + pricing data for AI agents